Ideal Financial Services, a privately held family owned Wisconsin Mortgage Banker, was founded in 1993 in Brookfield Wisconsin. Ideal Financial Services is dedicated to the proposition that good mortgage rates and excellent service can be one and the same. This philosophy has resulted in growth from one branch location in 1993 to multiple branch locations throughout the Midwest. With its solid track record for success and outstanding customer service, Ideal Financial Services has become the only mortgage company to win the Wisconsin Association of Mortgage Brokers (WAMB) Broker of the Year Award two times, in 2000 and 2002.

Our Mission Statement:
To instill the qualities of trust, integrity and compassion when advising clients and working with referral partners so as to encourage a strong, long lasting, and mutually beneficial relationship. We will be true “Trusted Mortgage Advisors” by furthering our knowledge in the industry through consistent training and continued education. As professionals, we will be respected, inspirational advisors by truly listening to our client’s/partner’s needs and concerns, and by providing them quality and valuable advice with their best interest at heart while always exceeding their expectations.

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